Hi inov, an investor in Zelros since 2018, announces the sale of its stake to Earnix, a global leader in AI solutions for the insurance and banking sectors.
Zelros, a SaaS platform enabling insurers to deliver personalized, real-time recommendations, is built on strong AI technology and a solid client base in Europe and Canada.
This transaction reflects the strong momentum of Hi inov’s portfolio in France and Germany at the start of 2025.
Paris, April 29th, 2025 – Hi inov, a European VC fund specialising in B2B tech start-ups, announces the sale of its stake in Zelros to Earnix, a global provider of advanced analytics solutions for pricing, product personalization, and decision-making optimization in the insurance and banking sectors.
Founded in 2016, Zelros has developed an AI platform that acts as a co-pilot for advisors, suggesting the most relevant products for their clients, while ensuring transparency, ethics, and regulatory compliance. Its technology is now deployed by several major insurance companies in Europe and North America.
Hi inov led Zelros’ first round of funding in late 2018 alongside 42Cap and Astorya, then participated in its Series A round in 2021 alongside investors such as BGV and ISAI. In a context of heightened expectations for personalization, transparency, and performance in the insurance sector, the technology developed by Zelros enables distributors to offer a personalized, faster, and more relevant service.
With the support of Hi inov, a specialist in B2B SaaS business development, Zelros has continued to develop its AI tool, which is now recognized in its market. The company has grown its workforce and expanded its activities internationally, with the opening of an office in Montreal.
“The acquisition of Zelros by Earnix confirms the growing importance of AI in transforming the insurance industry. It also confirms the relevance of Zelros’ approach, based on the alignment of technology, responsibility, and performance.” said Valère Rames, Partner at Hi inov.
This transaction reflects Hi inov’s strong momentum in France and Germany at the start of 2025: after leading the €6 million Series A round for Kaiko Systems (a leader in AI for the maritime industry), Hi inov also announced the sale of Deepomatic (a computer vision platform provider for quality control in telecommunications and public services) to IQGeo, owned by KKR, specializing in the development of geospatial software.