Andrea helps our start-ups create the right structures and processes for a winning marketing strategy and execution as well as a strong business development set-up.
A strong marketing and business development set-up is crucial for hyper growth companies. Andrea helps our start-ups create the right structures and processes for a winning marketing strategy and execution. Andrea will be the one to make the all-important introductions to decision makers and potential clients and partners. Last but not least, if you are aiming for the European or international markets, Andrea can help you find the right tools, experiences, strategies and structures.
Bringing a Franco-German and European perspective even to early stage investments gives the companies an early push on their international path. Hi Inov will become one of the leading B2B Tech investors on a European scale.
Andrea holds a master’s degree in International Management from LMU-Munich University in Germany. She started her career in 2001 as an international marketing director at ChateauOnline, one of France’s first large-scale e-commerce startups. She then broadened her experience by working with digital marketing agencies in Paris. In 2012 Andrea founded her own marketing & communication consultancy firm, supporting young European tech companies as they move into the German, French and Dutch markets.
A good conversation starter with Andrea
When she is not working, Andrea supports her business associations: European Champions Alliance, Digital Club Franco-Allemand and the Cluny Forum. You’ll also find her hiking in the Bavarian and Austrian alps with her family or running through the Bois de Boulogne early in the mornings.